Black Storytellers Alliance / Nguzo Saba
Day Four • Fourth Principle

COOPERATIVE ECONOMICSUJAMAA

To build and maintain our own stores, shops, and other businesses to support one another and profit from them.

FAMILYHOODSHARED WORKSHARED WEALTHECONOMIC CARE
Ujamaa / 01
The principle

Build wealth like a family.

Ujamaa means familyhood and suggests a sharing of work and wealth in the manner of a family.

Social wealth belongs to the masses of the people who created it. Sharing wealth is a form of communication exchange, emphasizing the connection between the individual and the community.

Ujamaa is based on the assumption of human equality. It is wrong for one individual to dominate and exploit another — especially within one’s own community.

Core thought

Build and maintain our own stores, shops, and other businesses to support one another and profit from them.

FAMILYHOOD

Work and wealth together

Ujamaa imagines economic life through the ethic of familyhood and shared responsibility.

SOCIAL WEALTH

Value created by the people

Social wealth belongs to the masses of the people who created it.

EQUALITY

No exploitation

Human equality rejects domination and exploitation, especially within one’s own community.

Ujamaa / 02
The deeper practice

Economics is relationship.

Ujamaa frames exchange as a relationship between the individual and the community, not simply as an individual pursuit.

01
Create our own institutions

Build and maintain stores, shops, and other businesses rooted in the community.

02
Support one another

Use our economic choices to strengthen one another.

03
Connect wealth to community

Treat the sharing of wealth as communication and exchange between individuals and the community.

Ujamaa / 03
Cultural foundation

Togetherness has an economic form.

The interlocking symbol reflects a principle in which family, work, wealth, and community remain connected.

OWNERSHIP

Build our own

Create and maintain community-rooted economic institutions.

RECIPROCITY

Support one another

Economic activity should strengthen relationships within the community.

DIGNITY

Reject exploitation

Cooperative economics rests on the assumption of human equality.

Ujamaa / 04
Living the principle

Practice cooperative economics.

Ujamaa calls us to make economic choices that connect personal benefit with the well-being of the community.

Build

Create community-rooted businesses and institutions.

Support

Choose to support one another through intentional economic exchange.

Share value

Remember that wealth is connected to the people whose work creates it.