Black Storytellers Alliance / Nguzo Saba
Day One • First Principle

UNITYUMOJA

To strive for and maintain unity in the family, community, nation, and race of our people. Umoja reminds us that we are connected, responsible to one another, and stronger when we move together.

FAMILYCOMMUNITYNATIONRACEUBUNTU
Umoja / 01
Unity as a living practice

A bond that holds the village together.

Umoja means Unity. It calls us to strive for and maintain unity in the family, community, nation, and race of our people.

The symbol for Umoja is the Dagi Knot — a Pan-African symbol of unity found across many African cultures including Bushongo, Hausa, Yoruba, and others. Umoja stresses the importance of the bond, the will, the vision, and the togetherness required to sustain the family and the village.

In the spirit of Ubuntu — “I am because we are” — everyone in the community is responsible for one another in some shape, form, or fashion. We must love, practice, and protect our heritage because history teaches us that we must fight so others do not devalue or lessen the importance of our community.

Core reminder

We may not all believe in the same thing.

That is okay — as long as we believe in the same goal.
SYMBOL

Dagi Knot

A Pan-African sign of connectedness, shared strength, and the thread that ties people to one another.

RESPONSIBILITY

We belong to each other

Umoja teaches that the health of the community is a shared task, not an individual burden carried alone.

FOUNDATION

Unity before movement

Before progress, protest, celebration, or healing, there must be a commitment to stand together.

Why Umoja / 02
Why unity matters

Unity turns possibility into power.

Umoja is not only an idea — it is a strategy for survival, building, and transformation. When people choose connection over fragmentation, the whole community becomes more capable.

01

With unity comes power.

Problems that once seemed insurmountable become more feasible when people move with shared purpose, shared labor, and shared courage.

✦
02

Unity gains attention.

When we stand behind one another, our collective voice becomes harder to dismiss and more capable of making big change.

✦
03

Unity creates togetherness.

We may not always be physically together with family, friends, and loved ones, but Umoja reminds us that we are always connected.

✦
Examples in History / 03
Umoja in our collective memory

Moments when unity moved history.

1916–1970

The Great Migration

Families and communities moved in search of greater safety, opportunity, and self-determination.

1917–1937

Harlem Renaissance

Black artists, thinkers, and cultural workers created a powerful flowering of expression and identity.

1931

Scottsboro Trials

Organizing, advocacy, and public pressure highlighted the need for communal defense and justice.

1955–1956

Montgomery Bus Boycott

Shared sacrifice and disciplined action demonstrated the power of collective resistance.

1960

Greensboro Sit-in

Young people acting together challenged segregation through courage and coordinated action.

1961

Freedom Riders

Interconnected struggle showed how unity across regions could confront injustice head-on.

1965

Selma–Montgomery March

Mass movement and visible solidarity helped focus the nation on civil and voting rights.

Daily Practice / 04
How can we practice Umoja?

Live the principle.
Don’t just name it.

Umoja becomes real when we choose habits that build trust, solidarity, shared economics, and mutual care.
01
March arm in arm for justice

Stand together as we confront social and economic injustice, showing that liberation is a collective responsibility.

02
Buy Black. Bank Black.

Use our money purposefully to support Black businesses, Black institutions, and community-rooted economic circulation.

03
Share what uplifts the people

Comment, like, share, and subscribe to impactful Black media, stories, and cultural work that strengthen community memory and visibility.

04
Collaborate across creative spheres

Artists, educators, elders, healers, and organizers can work together so our gifts become infrastructure for the community.